From Lioness to Cub - The Untold Story of Going Online as a Successful Clinician

There’s something no one really talks about when successful women in practice decide to go online.

It’s not the tech, the funnels, or the social media. It’s something deeper.

Recently, I started working with an incredible woman—let’s call her Doris. She’s been in clinic for decades. Brave. Grounded. Trusted. She knows her stuff and her clients love her for it.

She’s what I like to call a lioness in her field—confident, composed, and completely in her element.

But when we spoke about bringing her expertise online—packaging up everything she’s learned to help people beyond her physical practice—something unexpected happened.

She shrank.

She asked:

“Why would anyone buy it?”

“Do I know enough?”

And in that moment, I saw the lioness turn into a cub. Quiet. Unsure. Doubting her own brilliance.

It hit me hard—because I’ve seen this time and time again.

This is the unspoken part of stepping into the online world: even the most seasoned, successful women can suddenly feel like beginners again. Not because they aren’t qualified—but because they’re expanding. They’re growing into a new version of themselves. And growth can feel wobbly.

So if you’re a practitioner, coach, or expert who’s ever felt like Doris—please hear this:

You are not an imposter.

You are not behind.

You are not the only one feeling this way.

You are evolving. You are being called to lead in a new way. And the world deeply needs what you already know.

Trust your wisdom. It didn’t disappear when you logged into Zoom or built a sales page. It’s still there—ready to serve on a bigger scale.

From lioness to cub… and back again.

You’ve got this.

And I’ve got you.

—
Jo Davison