Course Lab

Your Complete Roadmap to Create Your Own Course in just 8 Weeks!

For Chiropractors who know they want to create an online course and want a proven road map to design and create it.

Ready To Take Your Knowledge Online?

You’ve spent years perfecting your craft, building your practice, and making an impact.

Now it’s time to do something just for YOU.

What if you could package your knowledge into an online course, reach people beyond your practice room, and create a new income stream—all while doing what you love?

Sound impossible? It’s not.

I’ll show you how inside Course Lab, an 8-week step-by-step program designed specifically for chiropractors like you.

There has NEVER been a better time to create your online course!

Let's do it together!

Why Time Is Of The Essence

If you want a fellow Chiropractor and experienced guide to teach you the step by step process for online course success, you should sign up today. I’m honest, I don’t know if I will do it live again.

This maybe the last time I run it in person as opposed to a recorded, evergreen version.

This may be your ONLY chance to attend this very special, live course
where I show you the behind the scenes of my successful “one-to-many” course creation and how you can take my exact steps and apply it to your course and sales process with incredible results!

Now, because this is a live, in real time course, I will work closely with you and help you personally get clear on the elements you need for success in creating, launching, selling and delivering your course.

So if you’re here now, and you’re wondering if this is for you…

INTRODUCING...

Course Lab

Imagine a lab where we take all the essential elements you need, mix them together in the right order and create the potion we need for success. You get to put all the bits together using a proven framework.

The framework that I used to go from NO SALES in my first launch, to 6 FIGURES in my third, and that I have now used for over 30 of my own courses and lots for my clients. You do not have to reinvent the wheel.

It's time to take the guesswork out of creating a course that sells

What's inside Course Lab

Week 1

Designing Your Brand & Identifying what you want to teach.

Clarify Your Unique Identity: Define your personal brand and what makes your approach stand out, setting you apart from competitors.

Strategic Positioning: Learn how to position yourself in the market to attract the patients and clients you truly want to work with.

Master Your Pricing Strategy: Gain confidence in pricing your online course to reflect its true value, ensuring your time and expertise are rewarded.

Week 2

Discovering Your Right-Fit Customer

Define Your Ideal Audience: Identify the exact type of client who will benefit most from your course, ensuring you’re speaking to the right people.

Tap Into Their Needs and Desires: Uncover your audience’s pain points and aspirations so your course feels like a tailor-made solution.

Your Audience growth plan: Lead Magnet Mastery.

Week 3

Designing a Course That Delivers

Structure With Success in Mind: Build a course framework that’s easy to follow and delivers powerful results for your clients.

Create your unique framework and course design.

Map your modules.

Week 4

Catch-Up Week with Live Q&A

Review and Refine: Take a breather to review your progress and fine-tune your course based on insights so far.

Troubleshoot With Jo: Get personalised feedback and resolve any challenges you’re facing in a live Q&A session.

Get clarity, remove blocks.

Week 5

Recording & Tech Made Simple

Master Your Tech Setup: Learn the essential tools and platforms to record and deliver your course with ease—no overwhelm, just clarity.

Create Professional Content: Discover tips for recording high-quality videos and materials that reflect your expertise and engage your audience.

Streamline the Process: Get step-by-step guidance to edit, upload, and organise your course content so it’s ready to impress.

Week 6

Getting Visible and Attracting Clients

Build Your Online Presence: Create an authentic and professional brand presence across key platforms to draw in your ideal clients.

Engage With Authority: Learn proven strategies to position yourself as an expert and attract attention to your course offering.

Generate Buzz: Use practical visibility techniques like social media, email campaigns, and partnerships to build excitement around your course.

Week 7

Catch-Up Week with Live Q&A

Pause and Reflect: Take time to revisit previous weeks’ work, ensuring every element of your course is polished and on track.

Troubleshoot With Expert Guidance: Join a live Q&A session with Jo to overcome obstacles and refine your strategy for the upcoming launch.

Time to catch up if required.

Week 8

Launching Your Course With Confidence

Perfect Your Launch Plan: Execute a launch strategy that maximises your impact, reaching your audience at the right time with the right message.

Learn how to Activate Your Sales plan: to ethically drive enrolments.

Troubleshoot to avoid common unnecessary mistakes.

And don't worry, if you miss any of the live sessions,

you will get access to all the recordings!

BONUSES

When you enroll in Course Lab during our challenge, you will also get the following bonuses:

BONUS 1

A 1:1 Strategy Call with Jo or a Beyond Your Practice Room Coach

(worth £297/$297)

BONUS 2

A ticket to our 1 Day Bootcamp on Saturday, 26th April

(worth £297/$297)

BONUS 3

Get Visible Workshop

(worth £297/$297)

Success Stories From Other Health Practitioners

If you do not LOVE this programme within 14 days of starting, we will give you a FULL, no questions asked refund. You have nothing to lose.

I've been exactly where you are now and know just how powerful having a mentor to guide you on your journey is!

As part of Course Lab you will also get access to:

Private

Facebook Community

Weekly Live

Coaching Calls

12 Months' Access to all

the recordings

Online Course Modules teaching our step by step framework

If you have been thinking about creating a course this is the perfect time.

Imagine feeling confident with your course plan and be able to hit the ground running in 2025.

The world is changing and all Chiropractors can create more personal, professional and financial freedom by selling their knowledge online especially before the online space changes later in 2025.

You can create a side hustle alongside your clinical work OR even use it as part of your retirement plan or if current plan if you want to step back a bit from 1:1 patient care.

Meet your Coach

Jo Davison

Jo is a Chiropractor, international speaker, business mentor, consultant and author of 5 books. Along with her husband Steve, she has grown successful Chiropractic practices and has mentored hundreds of other Chiropractors and practitioners around the world to create their dream practice.

They have achieved significant success selling their knowledge via books, online courses, group programmes, masterminds, retreats, webinars, masterclasses, workshops, summits, virtual events, in person events and consultancy. They know how the online and expert coaching space works!After many years of mentoring practice owners how to grow a fully booked, freedom based practice, a client told them ‘I want your life’, so Jo and Steve, crafted their unique system to teach others how to sell their knowledge in the same way that they do. ‘Beyond Your Practice Room’ was born. Jo is the lead mentor in this project.

In recent years, the landscape of practice has changed and she is passionately obsessed that all health care practitioners should create at least one digital side hustle product.

Got Questions about Course Lab?

Why is this course great for me?

Because I am YOU! I know what it’s like to be a clinician and create a successful side hustle.

I have a proven formula specifically to help you get beyond your practice room.

Because I am going to pull back the curtain and show you how to create your course without stress and in 8 weeks!

Do we offer a money back guarantee?

Yes, we do! You have 14 days to try it, if you feel it’s not for you we will give you a FULL, no questions asked refund!

What if I can’t make it live?

Don't worry if you can't make the sessions live, all sessions will be recorded and added to a portal.

How long do I have access?

Active, live coaching will be for 8 weeks. You then have course access for 12 months!

Do I have lifetime access?

No! If I give you that, you won’t ever take action!! But you do have 12 months access to go through the course!

Will I be able to buy this course later and at this price?

No - This special offer price is JUST for the challenge. Doors close on Friday, 17th January 2025 at 11.59pm (UK time).

What if I have no clue what to teach?

This is exactly why you should join! We're going to work on it together in Course Lab!

I am not sure I have enough content...

Don't worry, once we start together, you will.

I don’t think I have time.

I know what it’s like to be a busy practitioner, Often juggling work and family life. If you feel that way now, you will never have the time. Now is as good time as any to join. AND you get 12 months access!

I have a course that I launched before. Should I still join?

YES! If your launch didn’t go as you hoped or you want to refine it, this is the perfect opportunity to that.

I have bought courses like this before. It didn’t work.

The course you bought wasn’t Course Lab - this course is awesome, even if you are worried that you can’t do it. I will guide you. If you do the work, you will achieve success.

How do I know that Jo knows what she is talking about?

I have been running my online mentoring business since 2011. I have created (and sold & delivered) over 30 online courses myself and helped my clients to successfully create theirs too.I have created online courses, run events, summits, retreats, consulting, masterminds, masterclasses, challenges, 1:1 coaching, HTO, MTO, LTO, written 5 books….an international speaker AND have clients all around the world. In other words, I KNOW HOW COURSES & COACHING WORK!

Is Beyond Your Practice Room part of Blue Cow?

Yes 🤩

When do I have to decide by?

Now! We start next week, with our first week's call.

When do we start?

The week beginning Monday, 10th February 2025.

Is this a group programme?

YES! You will get access to Jo and a like minded peer group to share ideas and support each other.