Course Lab
Your Complete Roadmap to Create Your Own Course in just 6 Weeks!
For Chiropractors who know they want to create an online course and want a proven road map to design and create it.
Ready To Take Your Knowledge Online?
You’ve spent years perfecting your craft, building your practice, and making an impact.
Now it’s time to do something just for YOU.
What if you could package your knowledge into an online course, reach people beyond your practice room, and create a new income stream—all while doing what you love?
Sound impossible? It’s not.
I’ll show you how inside Course Lab, an 6-week step-by-step program designed specifically for chiropractors like you.
There has NEVER been a better time to create your online course!
Let me show you how using my proven step by step roadmap.
Why Time Is Of The Essence
You were meant for more!
You have knowledge, experience and expertise that can help people beyond your practice room.
Every chiropractor (including you) went into our amazing profession to serve and help people.
There has never been a more important time to get online. You can make more impact by reaching people who need your message.
There is an amazing opportunity right now to add a side hustle, make a wider difference and at the same time leveraging your time and earning potential.
INTRODUCING...
Course Lab
Imagine a lab where we take all the essential elements you need, mix them together in the right order and create the potion we need for success. You get to put all the bits together using a proven framework.
The framework that I used to go from NO SALES in my first launch, to 6 FIGURES in my third, and that I have now used for over 30 of my own courses and lots for my clients. You do not have to reinvent the wheel.
It's time to take the guesswork out of creating a course that sells
What's inside Course Lab
Week 1
Designing Your Brand & Identifying what you want to teach.
Clarify Your Unique Identity: Define your personal brand and what makes your approach stand out, setting you apart from competitors.
Strategic Positioning: Learn how to position yourself in the market to attract the patients and clients you truly want to work with.
Master Your Pricing Strategy: Gain confidence in pricing your online course to reflect its true value, ensuring your time and expertise are rewarded.
Week 2
Discovering Your Right-Fit Customer
Define Your Ideal Audience: Identify the exact type of client who will benefit most from your course, ensuring you’re speaking to the right people.
Tap Into Their Needs and Desires: Uncover your audience’s pain points and aspirations so your course feels like a tailor-made solution.
Your Audience growth plan: Lead Magnet Mastery.
Week 3
Designing a Course That Delivers
Structure With Success in Mind: Build a course framework that’s easy to follow and delivers powerful results for your clients.
Create your unique framework and course design.
Map your modules.
Week 4
Recording & Tech Made Simple
Master Your Tech Setup: Learn the essential tools and platforms to record and deliver your course with ease—no overwhelm, just clarity.
Create Professional Content:
Discover tips for recording high-quality videos and materials that reflect your expertise and engage your audience.
Streamline the Process:
Get step-by-step guidance to edit, upload, and organise your course content so it’s ready to impress.
Week 5
Getting Visible and Attracting Clients
Build Your Online Presence: Create an authentic and professional brand presence across key platforms to draw in your ideal clients.
Engage With Authority: Learn proven strategies to position yourself as an expert and attract attention to your course offering.
Generate Buzz: Use practical visibility techniques like social media, email campaigns, and partnerships to build excitement around your course.
Week 6
Launching Your Course With Confidence
Perfect Your Launch Plan: Execute a launch strategy that maximises your impact, reaching your audience at the right time with the right message.
Learn how to Activate Your Sales plan: to ethically drive enrolments.
Troubleshoot to avoid common unnecessary mistakes.
BONUSES
When you enroll in Course Lab, you will also get the following bonuses:
BONUS 1
The Online Course Launch Planner
With the guide to the three phases of launching and what you need to work on in each phase for success.
(worth £197/$262)
BONUS 2
The 'Sales Success Secrets' bonus training
Learn the secrets to selling without feeling yucky or having to use Bro Marketing.
(worth £249/ $331)
BONUS 3
The Expert Edge Roadmap
For becoming seen as the 'go to expert' in your topic or niche.
(worth £47/ $62)
BONUS 4
A 'breakthrough call' with Jo or one of our BYPR coaches
To help you get clear on your idea.
(priceless!!!)
Success Stories From Other Health Practitioners
If you do not LOVE this programme within 14 days of starting, we will give you a FULL, no questions asked refund. You have nothing to lose.
I've been exactly where you are now and know just how powerful having a mentor to guide you on your journey is!
As part of Course Lab you will also get access to:
Private
Community
Guest tickets to our Live 'Get Online Virtual Bootcamp' (normally run every 6 months).
I know that life sometimes gets busy, with 12 months access you don't need to create it in 6 weeks.
Online course modules and workbooks teaching my proven step by step course creation framework.
If you have been thinking about creating a course this is the perfect time.
Imagine feeling confident with your course plan and be able to hit the ground running.
The world is changing and all Chiropractors can create more personal, professional and financial freedom by selling their knowledge online especially before the online space changes.
You can create a side hustle alongside your clinical work OR even use it as part of your retirement plan or if current plan if you want to step back a bit from 1:1 patient care.
WHO IS THIS COURSE FOR?
✅ Chiropractors who want to share their knowledge and make money from their message.
✅ Those who want to add an additional income stream as opposed to getting all their income from their clinical work.
✅ Any DC who wants to create an online course that helps others but maybe unsure how and are looking for a mentor who gives them the strategy and support to implement.
✅ Anyone who knows that they are fed up with not getting a course out there and is ready to take action
WHO IS THIS COURSE NOT FOR?
🚫 Anyone who does not actually want to create a course.
🚫 If you are not interested in this topic
🚫 You have already created your course and are happy with your income and impact
🚫 Non action takers
WHAT MAKES THIS COURSE SO UNIQUE?:
It is written and delivered by a Chiropractor for Chiropractors. I know exactly what it is like to be a Chiropractor who wants to leverage their knowledge beyond the practice room. Other courses teaching this topic tend to be from generic teachers. I AM YOU! I understand the challenges specific to you.
Meet your Coach
Jo Davison
Jo is a Chiropractor, international speaker, business mentor, consultant and author of 5 books. Along with her husband Steve, she has grown successful Chiropractic practices and has mentored hundreds of other Chiropractors and practitioners around the world to create their dream practice.
They have achieved significant success selling their knowledge via books, online courses, group programmes, masterminds, retreats, webinars, masterclasses, workshops, summits, virtual events, in person events and consultancy. They know how the online and expert coaching space works!After many years of mentoring practice owners how to grow a fully booked, freedom based practice, a client told them ‘I want your life’, so Jo and Steve, crafted their unique system to teach others how to sell their knowledge in the same way that they do. ‘Beyond Your Practice Room’ was born. Jo is the lead mentor in this project.
In recent years, the landscape of practice has changed and she is passionately obsessed that all health care practitioners should create at least one digital side hustle product.
Got Questions about Course Lab?
Why is this course great for me?
Because I am YOU! I know what it’s like to be a clinician and create a successful side hustle.
I have a proven formula specifically to help you get beyond your practice room.
Because I am going to pull back the curtain and show you how to create your course without stress and in 6 weeks!
Do we offer a money back guarantee?
Yes, we do! You have 14 days to try it, if you feel it’s not for you we will give you a FULL, no questions asked refund!
How long do I have access?
You have access to the course content for 12 months.
Do I have lifetime access?
No! If I give you that, you won’t ever take action!! But you do have 12 months access to go through the course!
What if I have no clue what to teach?
This is exactly why you should join! We're going to work on it together in Course Lab!
I don’t think I have time.
I know what it’s like to be a busy practitioner, Often juggling work and family life. If you feel that way now, you will never have the time. Now is as good time as any to join. AND you get 12 months access!
I have a course that I launched before. Should I still join?
YES! If your launch didn’t go as you hoped or you want to refine it, this is the perfect opportunity to that.
I have bought courses like this before. It didn’t work.
The course you bought wasn’t Course Lab - this course is awesome, even if you are worried that you can’t do it. I will guide you. If you do the work, you will achieve success.
How do I know that Jo knows what she is talking about?
I have been running my online mentoring business since 2011. I have created (and sold & delivered) over 30 online courses myself and helped my clients to successfully create theirs too.I have created online courses, run events, summits, retreats, consulting, masterminds, masterclasses, challenges, 1:1 coaching, HTO, MTO, LTO, written 5 books….an international speaker AND have clients all around the world. In other words, I KNOW HOW COURSES & COACHING WORK!
Is Beyond Your Practice Room part of Blue Cow?
Yes 🤩
When do we start?
Immediately - you can start right now.
Copyright 2025 © Beyond Your Practice Room - A Blue Cow Production